A Journey of Knowledge, Innovation, and Action
שלושים שנה חלפו מאז כנס ניהול הידע הראשון בישראל, ואיתו צמחה והתפתחה תפיסת ההון האינטלקטואלי. בשיחה מעמיקה ומעוררת השראה, פרופ' לייף אדווינסון, מנהל הידע הראשון בעולם, וד"ר עדנה פשר, חלוצת ניהול הידע בישראל, חוקרת ומובילה בתחום ניהול הידע בעולם, משוחחים על הדרך שעברה הדיסציפלינה, על חדשנות, פעולה, חוסר ודאות, אומץ ועל הצורך לאמץ גישות חדשות בעידן הידע המשתנה
שלושים שנה חלפו מאז כנס ניהול הידע הראשון בישראל, ואיתו צמחה והתפתחה תפיסת ההון האינטלקטואלי. בשיחה מעמיקה ומעוררת השראה, פרופ' לייף אדווינסון, מנהל הידע הראשון בעולם, וד"ר עדנה פשר, חלוצת ניהול הידע בישראל, חוקרת ומובילה בתחום ניהול הידע בעולם, משוחחים על הדרך שעברה הדיסציפלינה, על חדשנות, פעולה, חוסר ודאות, אומץ ועל הצורך לאמץ גישות חדשות בעידן הידע המשתנה
Photo: Status Magazine 9.3.25
Three decades ago, Knowledge Management (KM) was an emerging concept, shaping how organizations leveraged intellectual capital to drive innovation and strategy. Today, KM is a fundamental business function, evolving to meet the challenges of an uncertain, fast-changing world. In a special conversation marking 30 years of KM in Israel, Prof. Leif Edvinsson, a global pioneer and the first Chief Knowledge Officer, and Dr. Edna Pasher, a leading expert in strategic knowledge management, reflect on the past, present, and future of the field.
The Birth of KM in Israel
Prof. Edvinsson recalls his first visit to Israel, where he participated in the country’s first-ever KM conference, organized with Dr. Pasher. The theme of that event, "Knowledge in Action", has remained relevant over the years. They discuss how Israel’s KM landscape has evolved, driven by curiosity, innovation, and a willingness to take risks.
Israel’s entrepreneurial spirit, they agree, has played a crucial role in KM’s development. "You have a culture of action, of rapid decision-making," Edvinsson notes. "That energy shaped Israel’s approach to knowledge and innovation."
The Power of Unlearning and Ignorance Management
One of the more intriguing ideas explored in the discussion is the concept of "ignorance management"—a term coined by Prof. Piero Formica, referring to the ability to unlearn outdated ideas to make space for new knowledge.
Dr. Pasher emphasizes that clinging to old narratives and assumptions can limit growth: "People get stuck in their perceptions, unable to embrace change because their mental models are outdated. That’s why we need to unlearn before we can move forward."
Edvinsson adds that modern neuroscience provides tools to understand how knowledge is formed—and how it can be restructured. "The mind has a ‘plaque’ that accumulates over time," he explains. "We need to cleanse it to make room for new insights."
AI, Risk-Taking, and Knowledge Navigation
The conversation also touches on Artificial Intelligence (AI) and its implications for KM. While AI offers powerful tools for processing and organizing information, Edvinsson warns of the risks of "Artificial Ignorance", where technology mirrors biases instead of fostering true understanding.
This leads to a broader discussion on risk-taking in decision-making. Dr. Pasher criticizes traditional management approaches that emphasize over-analysis, arguing that excessive caution leads to missed opportunities. "By the time you gather all the information you think you need, it's already outdated," she says. "Action and experimentation are far more valuable than waiting for perfect certainty."
Edvinsson agrees, recalling how successful innovators embrace "knowledge navigation"—the ability to make bold decisions in uncertainty. "We need to guide knowledge the way we navigate a ship," he says. "Not by looking at the past, but by charting the best course forward."
Cultural Heritage as a Tool for the Future
As the conversation nears its end, the importance of cultural heritage in shaping the future of KM emerges as a key theme. Edvinsson suggests that Israel's rich intellectual traditions hold untapped potential for reshaping management and innovation. "Your heritage is one of the most valuable assets you have," he says. "You should use it as a guide for the future."
Dr. Pasher reflects on the tensions within Israeli society, particularly the ongoing debate over balancing democracy with national identity. She notes that knowledge and culture are deeply intertwined—and that understanding the past is key to navigating the future.
The Next 30 Years: From KM to Knowledge Storytelling
Looking ahead, both agree that the future of KM must be engaging and accessible. "We should turn knowledge into storytelling," suggests Edvinsson. "Imagine a Netflix series about knowledge, innovation, and action—that’s how we reach the next generation."
Dr. Pasher embraces the idea, emphasizing the need to adapt KM to new communication channels. "Our grandchildren don’t engage with knowledge the way we did," she says. "We must speak their language, using digital platforms, interactive experiences, and compelling narratives."
Final Thoughts: Knowledge as an Endless Journey
As they wrap up, Edvinsson and Pasher reflect on the essence of their journey. "To live in tomorrow, we must continue evolving, learning, and acting," says Edvinsson.
Pasher agrees, adding: "The future of KM is about courage—the courage to take risks, to challenge old paradigms, and to create new knowledge in action."
As Israel marks 30 years of Knowledge Management, this conversation serves as a powerful reminder: knowledge is not just about information—it is about curiosity, action, and transformation.
For More books by Leif Edvinsson:
https://www.bokus.com/bok/9789189388093/corporate-longitude-navigating-the-knowledge-economy
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